Kennis en inspiratie

Implicit Association Test explained by Mahzarin Banaji

Project Implicit is a non-profit organization and an international collaboration between researchers interested in implicit social cognition – thoughts and feelings outside of consciousness and control. The goal of the organization is to educate the public about hidden biases and to be a “virtual laboratory.”

Project Implicit was founded in 1998 by three scientists – Tony Greenwald (University of Washington), Mahzarin Banaji (Harvard University) and Brian Nosek (University of Virginia).

Watch the video by Mahzain Banaji about the functioning and background of the IAT test and the functioning of the brain.

 

logo leaseplan
KLM logo
ing logo klant mindbugstest
SYNTHON_LOGO
ey logo
DNB-mindbugs
PwC
philips logo
Janssen Biologics
Logo_Sogeti
thales-logo
amc logo
Alphabet-International
rabobank
Deloitte logo
VU-Amsterdam
Royal-HaskoningDHV
Schiphol logo
Eneco logo
Saint-Gobain